Figure 1 Beauty

Architecting the Fig.1 Beauty platform to make skin health achievable for all

Consumer

Commerce

Design

Healthcare

Our Impact

We worked with Fig.1 to architect and design their complete web platform experience on Shopify.

Crafted the best UX for a high-coversion online skincare consultation
Designed their storefront for customer engagement and operational efficiency
Architected their platform foundation for future products, distribution, and scaling

Like what you see? Let’s chat about your next project.

Let's Talk

Fig.1 is demystifying and democratizing skincare.

Backed by 8VC, Figure 1 Beauty (Fig.1) is a community of skin health experts, helmed by Dr. Courtney Rubin, a board-certified dermatologist; Lizzy Trelstad, a cosmetic chemist; and Kimmy Scotti, a serial entrepreneur and venture capitalist. Their goal is making skin health achievable for everyone, by creating exceptional products and tools, at the right price, to improve skin health.

THE VISION

At the ideation stage of Fig.1, the team wanted to architect their web platform to provide the best experience for their skincare tools and the best commerce experience for incredible products.

WHY LAZER?‍

The Fig.1 team approached Lazer to help them think through the best way to architect and design their platform. As expert builders in the Shopify ecosystem, we were equipped to consider all their moving parts — exceptional products, an educational online skincare consultation, a complex backend system, and an innovative distribution strategy — and quickly create the ultimate Fig.1 customer experience in both skincare and commerce.

Visit Fig.1

platform

Web
Shopify

Expertise

UI/UX Design
Research & Strategy
Architecture Design

Stage

Seed

Approach

Devising the best UX for consultations

Most online consultations and quizzes are poorly designed.

When thinking through the UX and design for Fig.1’s skincare consultation, we focused deeply on optimizing for a high completion rate and high conversion rate for products, while staying true to their branding.

We studied successful quizzes, such as Noom.
We utilized psychological and gamification techniques.
We incorporated different education methods, such as video, text, colours, contrast, human interaction, cameras, and more.
We conducted user studies to identify the best points of the experience to recommend the correct products.

Approach

Designing to engage and convert users

To achieve the best commerce experience, we leveraged Shopify tremendously. We wireframed and created pages that would showcase Fig.1’s beautiful products, tools, and mission.

We designed a modification to their checkout experience to factor in their unique distribution strategy alongside information from user’s skincare consultations.

We also crafted a strategy that would integrate their standalone online skincare consultation seamlessly with the rest of their commerce solution.

Approach

Integrating key operations software

Behind the scenes of Fig.1 is a complex operation, where many processes and third-parties are involved — including manufacturers, clinicians, warehouses, scientists, customers, marketers, and more.

To solve for this, we needed to identify custom apps and software required to tie everything together in an efficient and intuitive manner.

We ensured everything could be accessible from one interface and that everything could also be tightly integrated inside of Shopify Admin. We also made sure key analytics and the health of the platform could be monitored easily.

Our collaboration with Fig.1 Beauty was a great success across their skincare consultation, storefront, and platform experience.

In a short amount of time, we were able to craft a unique and highly effective online skincare consultation that is a new standard on its own. We architected and designed a commerce experience that not only showcased the incredible brand and products, but also made the operations behind-the-scenes more efficient and successful.

Finally, we laid the foundation for future iterations of the platforms to incorporate new products, new tools, and new distribution strategies. We love the Fig.1 team and are extremely excited for their future — go check them out!

Ready to make an impact?

Let's Talk