Insights

As many Shopify merchants are aware, Shopify’s checkout.liquid is deprecating in favor of Checkout Extensibility and merchants should start their preparation to migrate over. In this guide, we’ll cover everything you need to know as a merchant to smoothly transition over and continue to offer incredible commerce experiences.

In the land of Shopify, and in commerce overall, merchants are continuously seeking and building new experiences to give their customers better experiences, drive sales, and remain competitive.

Web3 is enabling new ways to engage customers. Loyalty programs are a massive industry, worth over 4 billion USD¹. In an uncertain market, with a growing number of competitors, maintaining customer loyalty is increasingly challenging but valuable. Web3 brings several benefits to loyalty programs that are difficult to reproduce using only web2 technology.

You’ve probably heard of NFTs before but just-in-case, non-fungible tokens (NFTs) are unique digital identifiers that cannot be copied, substituted, or subdivided. They are recorded on a blockchain to certify authenticity and ownership.

Two of the fastest growing industries over the past few years have been blockchain and e-commerce. And the intersection between both industries is growing larger everyday.

The ArriveCAN app is a mobile and web app that was created by the Canadian federal government to offer the Advance CBSA Declaration feature. This, now optional, feature is for travellers who want to save time at certain Canadian international airports by providing their customs and immigration declaration to the CBSA in advance.

3 years ago, my team at Lazer, Ashish Yelekar, and I began building Shopify apps and documenting our learnings, helping out 10,000+ merchants along the way. And today, we’re thrilled to announce that our flagship Shopify app, Supercharged SMS, has officially been acquired by Appregator 🎉

At Lazer Technologies, one of the areas we specialize in is with React Native, Node.js, and Firebase so we often end up dealing with Push Notifications quite often.When trying to learn the best practices or a clear step-by-step way to structure Push Notifications for a React Native mobile app, I found that there weren’t that many clear articles, videos, or guides out there. Furthermore, the existing guides out there didn’t properly explain how Push Notifications work within apps from a full-stack perspective and how they are structured.

Initially, I wanted to write an article explaining to people how they could currently earn 15%+ annual yield on their USD with crypto in a low-risk way… but then I realized that majority of people are only familiar with buying and selling crypto through apps like Coinbase, Robinhood, and Shakepay and not with using their crypto to interact with the Decentralized Finance (DeFi) world.

One of the reasons why Shopify is such a great platform for entrepreneurs is because of their App Store which contains thousands of free and premium apps/plugins that merchants can integrate with their store to improve operations & revenue, offer customers a better experience, and more.

Many DTC and non-DTC companies are adopting “online quizzes” as a way to bring new visitors into their funnel, recommend the right products, and ultimately convert them into customers.

When building out a website using Webflow, we at Lazer always makes sure to keep SEO top of mind to ensure your website is placed high in Googles search index. If you're looking to add progressive loaded images while simultaneously lazy loading their higher quality images as the user scrolls down the page to your Webflow project then look no further! What you'll be learning will be a mixture of what progressive and lazy loading is as well as how to apply them correctly.

One of the most underrated ways to market or reach customers is through SMS text messaging. Compared to phone calls and email marketing, SMS messaging has a 98% open rate which is tremendously high compared to a 17.8% open rate for emails. For many businesses, SMS messages are a great way to send customers NPS surveys, order status updates, thank you messages, store information, and more. With one of our former businesses, Fiix, SMS messages served as a crucial way for us to receive feedback from customers and drive reviews to our Google Business Pages to boost our local SEO

One of the areas within the Shopify ecosystem that has tons of room for growth and we, at Lazer, are very bullish on is Shopify POS. That's why we're excited to launch our first app for the Shopify + POS App Store: Draft And Custom Orders For Shopify POS

In my previous post, I wrote about how SEO is a big customer acquisition channel for us at Fiix (www.fiix.io) and how we grew it to more than 80K unique visitors a month from it. However, one of the areas of SEO we were struggling with was with regards to location based search queries from users.

At Fiix (www.fiix.io), SEO is a big customer acquisition channel for us. We get more than 70K unique visitors a month from it, and a percentage of those visitors convert into actual paying customers.